Digitalizing the circular economy of bottles

A sustainability success story with Coca-Cola

The Coca-Cola Company undoubtedly is one of the biggest brands and producers of soft drinks in the world. With an ambitious strategy, the company takes its part in facing global plastic waste challenges: driving change through a circular economy for packaging. Besides increasing the use of recycled materials, reusing and refilling play a central role in their sustainability goals. Joining forces with license holders, filling companies, bottle producers and solution providers, they went on a journey to build the base for a brighter future – unaware of the challenges and surprising discoveries that awaited them. With Wipotec, the “New Technologies” team had a highly committed and experienced partner at its side. The result should become an award-winning project with the potential to be rolled out worldwide, performing even beyond expectations.