New Codes for Retail

Retailers and Manufacturers Embrace Advanced 2D Codes

Major supermarkets are upgrading their checkout systems. Retail and producers are joining forces in focus groups to work on pilot projects. Their common objective: implementing 2D-codes on packaging by 2027. For most producers, this means a change in the packaging process. While they currently have a 1D-barcode pre-printed in the packaging design, they will need an additional 2D-code in the future. Since this code contains batch-specific information, it is applied in-line. In this process step, we today usually find printing systems that will not be able to provide the required resolution.