2D-Codes in Retail: an Expert Talk
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Volker Ditscher at the GS1 Global Forum
On stage at the GS1 Global Forum 2023 we discussed the exciting potential of digital link codes to revolutionize the retail industry's supply chains. Volker Ditscher takes a look into the past and future and highlights how the healthcare industry was driven by regulations, whereas retail presents a different landscape. However, the key aspect in both sectors is ensuring safety and customer satisfaction.
With the implementation of digital link codes, retailers can achieve remarkable advancements. 2D- codes provide transparency throughout the supply chain, enabling recall management and inventory control. Moreover, they offer opportunities for customer engagement, allowing retailers to connect with their consumers in innovative ways.
This transformative potential creates a real game changer in the retail industry.