Coca-Cola revolutionizes circular economy with refPET serialization
2024-05-17
Wipotec development drives sustainable innovation
In this Interview, Alfeu Jr., specialist for new technologies as Coca-Cola, describes the goal and course of “project refPET serialization”. Wipotec played a central role in this initiative by developing pioneering technology to ensure traceability throughout the bottle lifecycle, marking a significant step towards a circular economy. Alfeu Jr. describes this contribution as decisive for the success of the project – which should turn out unique in many aspects.