The prevalence of 2D-codes is nothing more but a result of recent developments in the retail sector. Besides, the demands of consumers are changing. Product labeling nowadays must be able to feature additional and - above all - more dynamic data. 1D-barcodes are missing this option.

That is why an ever-increasing number of manufacturers are ready to switch to something new. They all have recognized the many advantages of 2D-codes:

• Extra Information - be it a batch number or best-before-date
• Small-Sized Prints - allowing for more individuality in packaging
• Always Connected to the Web - unlimited possibilities for communication
• Greater Customer Engagement - more recognition for your brand
• Transparent by Design - traceability guarantees protection and security
• Efficient Production Processes - keep your inventory management up-to-date

To be clear: For the time being, nobody is pushing for the removal of 1D-barcodes. Producers should much rather decide for themselves whether the change to 2D-codes is worth it, or if a simple price check during the payment process is still sufficient for them in the near future. Both options will continue to exist - in theory at least.

But in reality, there is already a notable trend as many industries start using 2D-codes by default. In a few years’ time, products that only support the old barcode may lack the usual acceptance and accessibility.

Basically every manufacturer or commercially operating venture that takes an interest in future-oriented technologies while simultaneously seizing new opportunities. To this date, there is no obligation based on any national or international legislation. In fact, gaining global support for 2D-codes by the end of the year 2027 stems mainly from various initiatives led by producers and retail merchants. The next step will be to involve everyone outside those action groups too.

2D-codes are already well on their way to being used effortlessly in stores worldwide. Stationary scanners (or their handheld counterparts) are still among the most important devices for processing data directly at the point of sale. A recent study conducted by VDC Research on behalf of GS1 highlights the impressive adoption rate of 2D-capable scanners as early as 2021:

More than 60 percent of retailers already own the necessary equipment. Estimates suggest that by the end of 2025, nearly 9 out of 10 retail stores will be able to process 2D-codes, whereas devices for scanning 1D-barcodes will decrease by one-fifth over a similar period. At the same time, the average consumer will always be able to access their very own scanner straight from their smartphone and read QR-codes while shopping.

Industrial CIJ (continuous inkjet) printers are the ones most frequently used for in-line labeling. Although these devices are suitable for applying best-before dates and such to the packaging, they do not guarantee the required quality for 2D-coding while running at the usual pace.

To ensure the smooth processing and forwarding of the correctly coded products, an optical inspection should take place immediately after printing. According to our experience, in doing so manufacturers often use separate components. This practice will often lead to other problems down the road.

Adjusting the layout or the system all together involves significantly more effort, for example, or just switching the settings in case different items will be produced. Without standardized software, the belt, printer and camera cannot communicate well with each other and technical difficulties are inevitable.

The proven approach of Wipotec’s modular Traceable Quality System prevents problems like these.

Yes, there are potential drawbacks. One challenge is the requirement for specialized scanning equipment or smartphone apps, which may not be universally available or user-friendly for all consumers. However, the increasing prevalence of smartphones and advancements in technology are addressing these challenges, making 2D-code scanning more accessible and convenient for a wider audience.

The timeline for global support may be ambitious. The adoption of new technologies and standards across industries takes time, resources, and coordination. However, industry collaborations, standardization efforts, and gradual implementation plans are underway, ensuring a smooth transition and increasing the likelihood of widespread support for 2D-codes by 2027.

The dual labeling approach can introduce complexities and potential confusion. However, industry stakeholders and organizations are actively working on simplifying the transition and providing comprehensive guidelines and training materials. Efforts are being made to streamline the coexistence of both coding systems during the transitional period to ensure a seamless user experience.

Yes, there are potential limitations. For example, the small size of 2D-codes may present challenges in legibility when printed on small or irregularly shaped packaging. However, advancements in printing technology and quality control systems are constantly improving, ensuring high-quality, legible 2D-codes that meet industry standards and requirements.

Yes, integrating 2D-codes into existing production processes and supply chains may require significant investments in infrastructure, equipment, and training. However, organizations recognize the long-term benefits and return on investment associated with enhanced product traceability, improved supply chain efficiency, and increased customer trust. Cost-effective solutions and phased implementation plans are being developed to support businesses in adopting 2D-code technologies.

Interoperability and compatibility are vital for the widespread adoption and seamless integration of 2D-code systems across various industries. Standardization bodies, industry consortiums, and technology providers are actively working together to establish and promote common standards for 2D-codes. Efforts are focused on ensuring consistent data formats, encoding schemes, and scanning protocols, enabling smooth communication and interoperability between different 2D-code systems.

Implementing 2D-codes requires careful consideration of the impact on production speed and efficiency. While the marking and verification process may add an additional step, advancements in high-resolution printing technology and streamlined integration with production lines can minimize any potential slowdowns. Additionally, the benefits of improved traceability, inventory accuracy, and reduced errors associated with 2D-codes can contribute to overall process optimization and cost savings.

Integrating 2D-codes into the packaging process does involve upfront costs and investments. These may include acquiring or upgrading printing equipment, implementing quality control systems, staff training, and potential software integration. However, it's essential to consider the long-term benefits, such as enhanced product traceability, improved supply chain visibility, and increased consumer trust, which can lead to a positive return on investment and competitive advantages.

The transition to 2D-codes will require adjustments to the existing packaging design and artwork layout. However, this adjustment brings a positive change. Unlike traditional 1D barcodes, 2D-codes require less space on the packaging, allowing for more flexibility in design elements and branding. The compact size of 2D-codes enables producers to optimize packaging aesthetics and create visually appealing designs while still providing essential product information. It's important to note that the significant difference for producers is that the 2D code will need to be printed in the packaging line since it contains batch-specific data, whereas the 1D code is typically pre-printed in the packaging design. This adjustment in the printing process ensures accurate and up-to-date information on each product, enhancing traceability and regulatory compliance.

Consistent and accurate printing of 2D-codes is crucial for their effective scanning and readability. Quality control measures, such as regular printer calibration, color management, and print inspection systems, should be implemented to monitor and maintain the print quality of 2D-codes. Additionally, establishing standard operating procedures, conducting periodic audits, and providing training to operators can help ensure the reliability and consistency of 2D-code printing.

Both QR codes and Data Matrix codes offer advantages in retail product applications. QR codes are widely recognized and can be easily scanned by smartphone apps, providing a convenient way for consumers to access product information. They are particularly useful for marketing purposes, as they can store URLs and promotional messages. Data Matrix codes, on the other hand, excel in applications where space is limited, allowing for more data storage within a smaller size. This can be beneficial for retail products with limited packaging space, where comprehensive information needs to be encoded.

Digital Link plays a significant role in implementing 2D codes on retail products. By leveraging Digital Link, retailers can associate 2D codes with dynamic digital resources containing product details, user manuals, customer reviews, or even promotional offers. This allows for seamless updates and customization, ensuring that consumers have access to accurate and relevant information throughout the product's lifecycle. Digital Link enhances the retail experience, empowering customers with comprehensive details and enabling retailers to engage with shoppers through personalized content and targeted promotions.

Ensuring compatibility and interoperability of Digital Link across scanning devices and platforms is crucial for a seamless retail experience. Industry organizations and technology providers are actively working together to establish standardized formats and protocols for Digital Link implementation. These efforts aim to ensure consistent interpretation and handling of Digital Links across various scanning apps, devices, and platforms. By adhering to these standards, retailers can ensure that their Digital Link implementations are accessible to a wide range of consumers, regardless of the scanning device or platform they use.

We have made a strong commitment to remain objective. However, it's important to acknowledge that the page is presented by Wipotec, a company offering solutions in the field of 2D-codes and marking technology. Wipotec is concernded with transparency and providing accurate information. We actively collaborate with industry partners, engage in independent research, and adhere to industry standards to ensure that the information presented on the page is reliable and unbiased.