Circular economy of refillables

Sustainability is the key objective in some cases, in others it is the collection of data for more efficient business operations.

Regardless of their motivation, more and more companies are aiming to increasingly use refillables and monitor their life cycle. For this purpose, each item receives a unique marking that identifies it throughout its entire life cycle. At every stage of the cycle, this code is captured digitally, making circulation, consumption and demand transparent. Taking the beverage industry as an example, manufacturers of bottles and beverages as well as their licensees and bottlers benefit greatly from the information generated. Regional trends, bottle lifetimes and return rates become predictable.